Coinciding with World Alzheimer's day on 21 September 2020, Professor Tara Spires-Jones (UK Dementia Research Institute at Edinburgh and Centre for Discovery Brain Sciences) worked with Health Awareness on the 2020 Understanding Dementia campaign. A printed publication was enclosed within every copy of the New Scientist newspaper and the content is available online at https://bit.ly/2YduTpz.The campaign featured exclusive content from key thought leaders and industry voices about dementia research, detection and diagnosis. Link to Understanding Dementia Campaign Tags 2020 Publication date 21 Sep, 2020