Coinciding with World Alzheimer's day on 21 September 2020, Professor Tara Spires-Jones (UK Dementia Research Institute at Edinburgh and Centre for Discovery Brain Sciences) worked with Health Awareness on the 2020 Understanding Dementia campaign. A printed publication was enclosed within every copy of the New Scientist newspaper and the content is available online at https://bit.ly/2YduTpz.The campaign featured exclusive content from key thought leaders and industry voices about dementia research, detection and diagnosis. Link to Understanding Dementia Campaign Tags 2020 This article was published on Monday 21 September 2020